实践表明,市场调研在市场营销过程中越来越显示出它的优越性,但不是所有企业都有能力全面而深入地进行市场调查的,尤其是一些规模不大的从事国际贸易的企业,不可能抽选足够的人力对世界市场进行广泛调查,在这种情况下,可以委托国内外的专业市场调查代理公司进行调查。近十年来,世界上出现了许多市场调查代理公司,或称“咨询企业”、“智囊 Practice shows that market research increasingly shows its superiority in the marketing process, but not all companies have the ability to conduct comprehensive and in-depth market research, especially for some small-scale enterprises engaged in international trade. A sufficient amount of manpower is selected to conduct an extensive survey of the world market. In this case, domestic and foreign professional market survey agencies can be commissioned to investigate. In the past ten years, there have been many market survey agency companies in the world, or “consulting companies” and “think tanks.”