据联合国工业计划署调查:驰名商标在整个产品品牌中所占的比例不足3%,而名牌商标占有的销售额却在50%左右。茶叶要大发展,创品牌、树名牌,这已是共识。随着茶业产业化热潮的兴起,茶业各界从不同角度进行着相关的探索。其中作为一名茶叶工作者,在积极参与、认真思索的同时,颇感当前无论是茶叶理论界还是具体的茶叶生产 According to a survey conducted by the United Nations Industrial Program, well-known trademarks account for less than 3% of the total product brand, while brand name sales account for about 50%. It is a consensus that tea must be developed and brands and tree brands established. With the rise of the industrialization boom in the tea industry, all walks of life in the tea industry have made relevant explorations from different perspectives. Among them, as a tea worker, while actively participating in and seriously contemplating, he feels quite the current whether it is the theoretical circle of tea or the specific production of tea.