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2005年3月初,亚洲最大的宝马中国培训中心在北京东方基业国际汽车城开幕,宝马集团大中华区新上任的总裁兼首席执行官史登科称此项目为“宝马2005中国市场攻略”计划中的重要一步。在史登科一手策划下,国产宝马于2005年1月12日狂降5万～10万元,令曾经门庭冷落的专卖店人气骤然飙升,当月销量突破1000辆,超过了去年整个第四季度的销量,不仅库存全部清理完毕,部分车型还出现断货。这一事件后隐藏着怎样的韬略?
In early March 2005, Asia’s largest BMW China Training Center was opened at Beijing Dongfang Jiye International Auto City. Newly appointed president and CEO of Greater China Group, Straton, referred to the project as “BMW 2005 China Market Strategy” In the important step. Under the plan of Stdenko, domestic BMW went down by 50,000 to 100,000 yuan on January 12, 2005, causing the popularity of the once-disappointed specialty stores soaring. The monthly sales exceeded 1,000 units, surpassing the entire fourth quarter of last year Sales, not only inventory all clean up, some models also appeared out of stock. After this incident what kind of military strategy?