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在当今新常态社会经济背景下,健康合理的网络从众消费可以带动某一产业的发展,具备求异心理的网络个性化消费能够推动新工艺、新产品的发展,为社会产业带来商机,有利于促进社会经济的发展。尤其是新常态下大学生的网络消费观具有显著的多层次性与复杂性特点,即网络从众消费趋势与网络个性化消费趋势将长时期共存的新常态,对于有效引导当代大学生树立正确网络消费观念的引导策略探究已迫在眉睫。
In today’s new normal social and economic context, healthy and reasonable consumption of the network can drive the development of a certain industry. Individualized consumption with differentiated psychology can promote the development of new technology and new products, and bring business opportunities to the social industry. There are Conducive to promoting social and economic development. Especially under the new normal, college students’ online consumption view has the characteristics of multi-level complexity and complexity, that is, the network normalization tendency and the individualized consumption trend of network will coexist for a long time. It is of great significance to effectively lead contemporary college students to establish correct network consumption concept The guide strategy to explore is imminent.