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央视电视剧以“国家气质、精品正剧”为定位,以传播社会主义核心价值观、弘扬中国梦和历史文化传承为己任。2016年,中央电视台进一步优化排播策略,以综合频道黄金时段的伟人题材、当代军事、历史正剧和廉政反腐为切口,辅以电视剧频道黄金时段的古装传奇、现代战争、都市情感等融入新元素的传统题材剧,兼顾创新性与高品质,季播和主题排播特点凸显。央视电视剧播出平台开始逐步重视与视频网站的跨屏联动和资源双向输出,以更开放的姿态,坚守品质路线,创新出精品。
CCTV drama “” national temperament, boutique drama "as the positioning, to disseminate the core values of socialism, carry forward the Chinese dream and historical and cultural heritage as its own responsibility. In 2016, CCTV further optimized its broadcasting strategy by integrating the prime time themes of the prime time channels, contemporary military affairs, historical drama and anti-corruption work, supplemented by the legendary costumes, the modern warfare and urban sentiment during the golden age of the drama channel Traditional drama, taking into account the innovative and high-quality, quarterly broadcast and the theme of broadcast highlights the characteristics. CCTV drama broadcast platform began to gradually focus on video sites and cross-screen linkage of resources and two-way output to a more open attitude, adhere to the quality of line, innovation boutique.