随着互联网和移动互联网的普及和发展,网络对消费者产生了很大的影响,消费者的媒体接触习惯也发生了很大的变化。新媒体的发展以及新媒体的优势对现在各方面的发展都产生了巨大的影响,消费者的媒体接触习惯由以前的报纸、杂志、电视变成现在的互联网和移动互联网。媒体的接触频率时间也受到了很大的影响。本文主要研究新媒体的环境下消费者媒体接触习惯情况,以及基于此的手机产品的整合营销策略。 With the popularization and development of the Internet and mobile Internet, the Internet has had a great impact on consumers, and consumers’ media contact habits have undergone great changes. The development of new media and the advantages of new media have had a tremendous impact on all aspects of development now. Consumers’ media contact habits have changed from the previous newspapers, magazines and television to the current Internet and the mobile Internet. The frequency of media contact has also been greatly affected. This article mainly studies the consumer media contact habits under the environment of new media and the integrated marketing strategy based on the mobile phone products.