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蒋亚平在2016年第12期《新闻战线》上撰文说:互联网媒体就是传统的大众传播媒体的基因综合体、变异体。这也就是为何互联网媒体具有各种传统媒体不同功能的原因。如提供文本阅读,就是报刊的本性:如速度快、范围广、多媒体等,本也都是广播、电视作为曾经的新媒体出现后,相对于报刊的特性,那么,互联网媒体作为新一代的媒体,真正属于自己的特性是什么呢?是可复制、可检索、超文本和可交互。这其中,交互性又是其最本质、带有基因性质的特性。
Jiang Yaping wrote in the article on “the news front”: Internet media is the gene complex and variant of the traditional mass media. This is why Internet media has all the different functions of traditional media. Such as the provision of text reading, is the nature of newspapers: such as speed, range, multimedia, etc., this is also a radio, television as a new media appeared, relative to the characteristics of the newspaper, then the Internet media as a new generation of media What are their own unique characteristics? They are copyable, searchable, hypertext, and interactive. Among them, the interaction is its essence, with the characteristics of the nature of the gene.