本文依据中国传媒经济的发展史和中国传媒经济理论体系的形成和发展史,科学地概括了中国传媒经济发展的“四化”路径,即服务化、产业化、融合化、传媒文化与经济社会发展一体化的路径;为促进我国传媒经济的健康发展,在深化文化体制改革、推动社会主义文化大发展大繁荣的背景条件下,提出了整体文化和整体传媒文化的概念并进行了概括性分析。 Based on the history of the development of China’s media economy and the history of the formation and development of the Chinese media economic theory system, this paper scientifically summarizes the “four modernizations” path of Chinese media economic development, namely, service, industrialization, integration, media culture and In order to promote the healthy development of the media economy in our country, under the background of deepening the reform of the cultural system and promoting the great development and prosperity of the socialist culture, the concept of the whole culture and the whole media culture is put forward and summarized Sexual analysis.