从中国和世界成功服装企业的经验看,企业安排经营发展战略都是把品牌放在最重要位置,品牌需要形象代言人为产品广而告之。在国际服装市场上,人们首先认可形象代言人,然后才是一个品牌。因此,企业要打品牌,必须先过“形象代言人”这一关。市场背景:打品牌,需要形象代言人温州现有服装企业200多家,销售超亿 From the experience of successful apparel companies in China and the world, companies are placing their brands in the most important position in arranging their business development strategies. Brands need image advocates to advertise products widely. In the international apparel market, people first recognize the image spokesperson, and then it is a brand. Therefore, if a company wants to brand, it must first pass the “image spokesperson”. Market Background: Branding requires an image spokesperson Wenzhou has more than 200 existing garment companies, sales exceeding 100 million