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随着商品经济的发展,进入市场的企业和向市场提供的商品越来越多,竞争也愈趋激烈。同时消费者不但数量很多,分布很广,而且需求差异很大。面对复杂多变的消费需求差异,任何一个企业,即使是势力很大的企业,也很难满足所有消费者的各种需求。因此,企业不应与其它具有优势力量的企业抗衡而使自己处于不利的地位,而应该选择最有吸引力的、本企业有能力提供有效服务的细分市场。
With the development of commodity economy, more and more enterprises enter the market and more goods are provided to the market, and the competition is getting fiercer. At the same time not only a large number of consumers, the distribution is very wide, and the demand varies greatly. The face of complex consumer demand differences, any one business, even the powerful enterprises, it is difficult to meet all the needs of all consumers. Therefore, enterprises should not be disadvantaged by competing with other dominant enterprises. Instead, they should choose the most attractive segment where the enterprise can provide effective services.