奥运营销渐成押宝的游戏,充满了戏剧性。你付出很多,可能颗粒无收,反而陷入了赢者的诅咒;你付出不多,但因为资源用对了地方,却可能成了赢家。奥运营销锦上添花可以,但雪中送炭却很难,奥运营销对库存高企的本土品牌来说可能只是看起来很美。 Olympic marketing has become betting game, full of dramatic. You pay a lot, may be crop failure, but plunged into a winner’s curse; you pay little, but because the resources used to be right place, but may have become a winner. Olympic marketing icing on the cake can be, but it is difficult to help, Olympic marketing for high inventories of local brands may just look beautiful.