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预算是为分配整个企业的人力、物力、财力等资源而存在的一种系统的、科学的管理方法,有助于企业完成既定的战略目标。企业可以透过预算控制日常开支,并对企业的利润和现金流量进行预测。全面预算管理即对企业生产经营活动进行组织,对内部各个单位、部门的财务方面进行最科学的分配和控制。出版传媒企业运行过程中最重要一点要求就是必须做到有效分配、各部门协同发展,所以全面预算管理对一个传媒企业来说有着巨大的作用。
Budgeting is a systematic and scientific management method for allocating human resources, material resources and financial resources of an enterprise as a whole. It helps enterprises to fulfill their stated strategic objectives. Businesses can control their daily expenses through budgets and make predictions about the company’s profits and cash flows. Overall budget management is to organize the production and business activities of the enterprise, and to carry out the most scientific distribution and control over the financial aspects of all internal units and departments. Publishing media The most important requirement in the operation of the enterprise is that it must be effectively distributed and the various departments work together. Therefore, the overall budget management has a huge effect on a media enterprise.