Oracle 公司是目前世界上最大的电子商务平台及应用软件的供应商,目前Oracle 的一切产品和业务都是围绕着电子商务这个中心在发展。电子商务与传统商务相比,优势和挑战十分明显,主要有两点:一是以快制慢。企业获取市场和客户的信息更加快速,对其响应也随之加快,整个商务周期将大大缩短,以适应现代社会的商业节奏。二是点击忠诚度。目前电子商务的主要载体是互联网,客户在互联网上选择供应商,对比同类产品的优劣十分方便。一个企业想要拥有一个忠诚的客户群体,将越来越困难。随着 IT 及相关技术的迅速发展,阻碍电子商务发展的外部困难因素正在被 Oracle Corporation is currently the world’s largest e-commerce platform and application software providers, all of Oracle’s current products and businesses are around the center of e-commerce in the development. Compared with the traditional commerce, the advantages and challenges of e-commerce are obvious. There are two main points: First, slowing down fast. Businesses get more information on the market and customers faster response to them, the entire business cycle will be greatly reduced to adapt to the modern society’s business rhythm. Second, click loyalty. At present, the main carrier of e-commerce is the Internet, customers choose suppliers on the Internet, compared the merits of similar products is very convenient. A business wants to have a loyal customer base, it will be more and more difficult. With the rapid development of IT and related technologies, external difficulties hindering the development of e-commerce are being