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张晨慧17岁那年北方航空公司挑选空中小姐,上千名姐妹竞争10个名额,她如愿了。有人开玩笑说她“百里挑一”,确也名副其实。 10年之后,“空姐”下海做了老板。1998年1月,她的“宝隆祥”珠宝公司在北京最气派的“丰联广场”开门迎客。3月,“宝隆祥”又在当地最奢华的“世都百货”开了分店。 “要做就要做最好的”,也许这只是一个漂亮的、追求完美女子的天性,但是却不经意间吻合了商家推崇的经营技巧—商品差异战略。
Chang Chen Hui 17-year-old Northern Airlines Select Air Stewardess, thousands of sisters competing for 10 places, she did so. Someone jokingly said that she is “one of the top picks” and indeed a veritable one. 10 years later, “flight attendants” to become the boss of the sea. In January 1998, her “Baolong Cheung” jewelry company opened its doors in Beijing’s most modest “Fenglian Square.” In March, Baolong Cheung opened its branch in the most luxurious department store in the world. “To be what you want to do is the best,” maybe it’s just a beautiful, natural woman who pursues a perfect woman, but inadvertently aligns with the merchandising respected business strategy - a commodity differentiation strategy.