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1新国际规范饮用水品牌品牌变革越超国际标准5月24日,新国标《食品安全国家标准包装饮用水》(GB19298-2014)正式实施。新国标规定,除了天然矿泉水有另行的国家标准外,以后市场上的包装水只分为“饮用纯净水”和“其他饮用水”两类,其他的叫法都将不被允许,标签更改给水企的最迟缓冲期为2016年1月1日。近几年来,饮用水市场产品种类繁多,为突出产品优势,很多企业大做“水”文章,以各种名目为饮用水贴上时髦标签,并以高价面目出现在市场上。新国标的出台,对饮用水做出严格规定,让饮用水品牌回归产品本来项目,禁止以各种噱头来忽悠消费者。而国标出台,不仅让水行业迎来换装潮,还将引爆行业的新一轮洗牌。
A new international norms drinking water brand brand change more than the international standard May 24, the new national standard “national food safety standards for drinking water” (GB19298-2014) was officially implemented. The new national standard, in addition to natural mineral water has a separate national standards, the market after the packaging of water is divided into “drinking purified water ” and “other drinking water ” two types, the other name will not be Allow, label the water company to change the latest buffer period is January 1, 2016. In recent years, a wide range of products in the drinking water market, in order to highlight the product advantages, many companies make a big “water” article, with a variety of items labeled fashionable labels for drinking water, and high prices appear on the market. The introduction of the new national standard to make strict rules on drinking water, drinking water products to return to the original brand of the project, to prohibit all kinds of gimmicks to 忽悠 consumers. The introduction of the national standard, not only to usher in the water industry, changing the tide, it will detonate a new round of reshuffle the industry.