作为党的“喉舌”的党刊,在经历了辉煌的发展时期后,如今普遍陷入了比较尴尬的局面:发行主要依靠行政摊派、刊物发到读者手中后就被弃之一边,刊物的影响力严重萎缩。在报刊林立、新媒体如博客、微博迅猛发展,形成“围攻”之势的情况下,党刊该如何发挥自身优势、补齐“短板”、寻求突破,是值得我们深思的问题。 After going through a glorious period of development, the party magazine which is the party's “mouthpiece” has now generally fallen into the rather embarrassing situation: the issue relies mainly on administrative apportionment, the publication is abandoned on the one hand after publication to the reader, and the publication's The impact of a serious decline. With the rapid development of newspapers and magazines, new media such as blogs and microblogs, and the trend of “siege”, how should party journals exert their own advantages, fill in shortcomings and seek breakthroughs? It is worth our consideration The problem.