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2014年,传统媒体与新兴媒体之间的竞合成为国内外传媒业筹谋的前沿问题。创建于2010年4月的央视英语新闻频道(CCTV-NEWS),是中国第一个24小时对外播出的英语新闻电视频道,日均新闻时长超过21小时,海内外记者队伍也在不断壮大。在社交短视频方兴未艾的数字时代,CCTV-NEWS的新媒体国际传播,携央视的独家视频优势、资源优势、品牌优势和语言优势,具备整合全球优势资源、成就中国国家新媒体传播战略的先天潜力。如何快速高效整合台网优势资源,融通中外,传递中国声音,在国际新媒体传播上有所突破,是业界实践需要深度思考的问题。
In 2014, the competition between traditional media and emerging media became the frontline issue for the media industry at home and abroad. Founded in April 2010, CCTV-NEWS is the first 24-hour channel of English news and channel broadcast to China. The average daily news time is over 21 hours, and the number of reporters at home and abroad is also growing. In the digital age where social short videos are in the ascendant, CCTV-NEWS’s new media international broadcasting, CCTV’s unique video advantages, resource advantages, brand advantages and language advantages bring CCTV-news with the inherent potential of integrating global advantages and resources and making achievements in China’s national new media communication strategy . How to quickly and efficiently integrate the resources of the Taiwan Strait network, integrate the Chinese and foreign languages, transmit the voice of China and make breakthroughs in the dissemination of new international media are issues that the industry needs to think deeply about in practice.