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1901年冬,一个名叫金·C·吉列(King Gillette)的推销员和他的几个伙伴在波士顿的一家水产市场对面租了间房子,开始制造由吉列发明的一种刮胡子的工具,一种带有可替换薄刀片的安全剃须刀。从此,吉列公司开始了它的辉煌历程。多年来,吉列公司作为美国企业界利润最佳者之一在企业发展史上留下了光辉的篇章。1962年,公司连续四年创下记录,销售额达2.76亿美元,净收益达4500万美元,利润率为16.4%,在《幸福》杂志所列的500家工业大企业排行榜上,它的销售利润名列第4位,而投资收益率则名列榜首,高达40%。在双刃刀片这一重要市场中,吉列公司独占鳌头,拥有令人咋舌的90%的市场占有率。就是这样一家创造了辉煌业绩的大型公司,在本世纪的60年代初,却在估价本行业出现的一种新产品——不锈钢刀片的意义时犯了错误,在推出它自己的不锈钢刀片上延误了时机,从而给竞争者夺去了某些优势,并再也没能完全夺回由此造成的在市场占有率上的损失。总部设在伦敦郊区的威尔金森刀具有限公司是一家有着悠
In the winter of 1901, a salesman named King Gillette rented a house opposite a fish market in Boston, and several of his partners started to make a shave tool invented by Gillette. , A safety razor with a replaceable thin blade. Since then, Gillette has begun its glorious journey. Over the years, Gillette has left a glorious chapter in the history of corporate development as one of the best corporate profits in the American corporate world. In 1962, the company set a record for four consecutive years with sales of US$276 million, net income of US$45 million, and a profit rate of 16.4%. It was sold on the list of 500 industrial companies listed in “Happiness” magazine. Profit ranked 4th, while investment yield ranked first, as high as 40%. In the important market of double-edged blades, Gillette is the leader and has a staggering 90% market share. It is such a large company that has created brilliant performance. In the early 1960s of this century, it made a mistake in valuing the meaning of a new product in this industry, the stainless steel blade, and delayed the launch of its own stainless steel blade. The timing has given the competitor some advantages, and it has not been able to completely recapture the resulting losses in market share. Wilkinson Tool Co., Ltd., headquartered in the suburbs of London, is a company with a