随着我国产业结构改革逐步深入,第三产业发展迅速,旅游及文化产业的发展迎来了新机遇。新时期单一化的产业模式已经很难满足社会的发展需求,多产业的融合协作凭借创新优势更具有市场竞争力。本文通过对重庆旅游产业和文化产业的现状分析,阐述了两者融合的可能性,展望两者融合发展的前景。从基础环境建设、重庆旅游与文化企业合作、消费引导策略三个方面入手,提出相应的融合策略。本文对同类问题的研究具有贡献性意义。 With the gradual deepening of China’s industrial restructuring, the rapid development of the tertiary industry and the development of tourism and cultural industries usher in new opportunities. In the new era, the industrialization model has been difficult to meet the development needs of the society. The integration and cooperation of multi-industries are more market-competitive with their innovative advantages. Based on the analysis of the present situation of tourism industry and cultural industry in Chongqing, this article expounds the possibility of the integration of the two, and looks forward to the prospects of their integration and development. From the basic environment, Chongqing tourism and cultural cooperation between enterprises, consumer guidance strategy from three aspects, put forward the corresponding fusion strategy. This article has a contribution to the study of similar problems.