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中国电视事业的起步时间较早,但是作为一个独立的产业类型,是在改革开放之后才开始的。进入21世纪之后,因互联网技术的不断发展,先后涌现了网络视频、微博、微信、QQ等新媒体,对电视产业带来了极大的冲击和机遇。这种情况下,积极探索新媒体时代下电视产业发展的有效途径,具有重要的现实意义。本文探讨了当前电视产业的发展现状和存在的问题,并对其未来发展提出了一些可行性建议,以期对我国电视产业的健康发展有所帮助。
China’s TV business started earlier, but as an independent type of industry, it started after the reform and opening up. Enter the 21st century, due to the continuous development of Internet technology, has emerged network video, Weibo, WeChat, QQ and other new media, the television industry has brought great impact and opportunity. Under such circumstances, it is of great practical significance to actively explore effective ways to develop the TV industry under the new media era. This article explores the status quo and existing problems of the current development of the television industry and puts forward some feasible suggestions on its future development in the hope of helping the healthy development of the television industry in our country.