我国有着悠久的酿酒历史,酒包装作为酒的重要载体,在多年的发展中也沉淀了深厚的文化底蕴,并形成了独特的风格。近年来,随着我国产业结构的调整,酒包装的发展进入了新常态,一是受“限制三公消费”和“禁酒令”的影响,我国酒类市场表现低迷,酒包装印刷企业受此牵连,整体业绩出现下滑;二是互联网时代的来临,使得酒包装的形式和营销渠道发生了变化。这种局势对于酒包装印刷企业来说,是机遇亦是挑战,酒包装印刷企业应顺势而为,打造满足市场需求的酒包装。 China has a long history of making wine. As a major carrier of wine, wine packaging has also precipitated a profound cultural heritage and formed a unique style in many years of development. In recent years, with the adjustment of China’s industrial structure, the development of wine packaging has entered a new normal. Firstly, it is affected by the restrictions on the consumption of three public bodies and the Prohibition of Alcoholic Decree, and the performance of the liquor market in China is sluggish. Enterprises are implicated in this, the overall performance decline; Second, the advent of the Internet era, making the wine packaging form and marketing channels have changed. This situation for the wine packaging printing business, it is an opportunity and challenge, wine packaging and printing companies should be homeopathic to create to meet the needs of the market wine packaging.