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前不久,国内多家媒体以“大揭秘”的方式向公众宣布“我国市场上的白酒70％是酒精勾兑的(业内称为新工艺白酒),而不是传统方法酿制的酒”。“长期以来,生产企业不但未向消费者说明事实真相,而且在广告中以名优酒自居,侵犯了消费者的知情权”,“新工艺白酒的生产成本极低,与市场卖价相差十几倍,构成了价格欺诈”。关于上述报道,本文首先谈谈对相关问题的一些看法,然后分析新工艺白酒如何发挥自身优势,改变目前市场的被动局面,加快发展步伐。一、白酒生产企业是否违法当媒体上报道了新工艺白酒是用酒
Not long ago, a number of domestic media announced to the public in a “big secret” way that “70% of the liquor in the Chinese market is blended with alcohol (the industry calls the new process liquor) instead of the traditional method of brewing wine”. “For a long time, manufacturers have not only explained the facts to consumers, but also advertised themselves with famous wines and infringed on consumers’ right to know.” “The production cost of new technology liquor is extremely low, and it is more than a dozen differences from the market price. Times, constitutes price fraud.” With regard to the above reports, this article first talks about some of the views on related issues, and then analyzes how the new process liquor can exert its own advantages, change the current passive market situation, and accelerate the pace of development. I. Whether Liquor-Making Enterprises Are Illegal When the Media Reported a New Craft Liquor is Wine