当今社会,时间在很多时候已成为企业营销成败的关键,时间就是金钱,就是效率。进入九十年代的美国企业在加速新产品开发的同时,进一步压缩整个营销周期的时间,形成了“螺旋推进式”的快速营销战略,使得市场占有份额和销售利润大幅度上升。美国企业界的实践经验表明,并不是所有的企业在任何情况下,都适合于采用快速营销战略。实行这一战 In today’s society, time has become the key to the success of corporate marketing in many cases. Time is money, which is efficiency. Entering the 1990s, American companies accelerated the development of new products and further reduced the time of the entire marketing cycle, resulting in a “spiral-driven” rapid marketing strategy, which resulted in a significant increase in market share and sales profits. The practical experience of the American business community shows that not all companies are suitable for adopting rapid marketing strategies under any circumstances. Implement this battle