全程策划形成有效规模出版竞争不乏这样的现象出书范围、职工数量、办公条件、固定资产、流动资金等要素基本相同的出版社,出书的规模和效益却大不相同。有的出版社每年出版的一两百种图书中,大多数都是有一定策划含量的双效 The entire planning to form an effective scale Publication competition There is no lack of competition in such a phenomenon the scope of the book, the number of workers, office conditions, fixed assets, liquidity and other elements of the same publisher, the book size and effectiveness are quite different. Some publishers publish one or two hundred kinds of books each year, most of which have a certain amount of double-effect planning content