古人云:善弈者谋势,不善弈者谋子。就是说善于下棋的人总能创新棋路,对全局作缜密分析后再调兵遣将,往往会轻松制胜;而不善于下棋的人只从局部着眼,拘泥于一成不变的棋路,计较一卒一子的得失,结果往往因小失大。其实,银行的服务营销工作也是如此,应当从全局着眼谋“大势”。首先,服务营销要做到知己知彼。只有了解客户真正需要什么,为客户制造 The ancients said: good Yi who work, not Yi who seek. That is good at playing chess who always innovative chess Road, after careful analysis of the overall situation and then dispatch and dispatch, tend to easily win; and not good at playing chess only from the local focus, rigidly adhere to the unchangeable Chess Road, count The success and failure of a sudden death, the result is often due to small loss. In fact, the bank's service marketing is also the case, should be from the overall view of the “general trend”. First of all, service marketing to be aware of ourselves. Only to understand what customers really need, for the customer to create