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一、引言全美矿业公司(NMS)是一家重型采矿机生产厂家,同时还是采矿用品的配销商,公司年营业额达到一亿二千七百万美元。总裁兼董事长为肯顿·麦克豪坦先生。一次,麦克豪坦先生到该公司在国际商展中所设的展厅视察。采矿科技展示会每四年举办一次,今年NMS公司已租下了面积十四万平方英尺的展厅,用以陈列自己的参展产品。NMS公司为这次展销会倾注了大量的人力和财力。在展示会开始前一个月,公司的筹备活动便已全面展开。公司一直在忙于准备参展机器设备,和顾客加强联系,并搜集新的广告素材。在展示会上,公司运来了二十九件重型设备,并且让配送维修部门将设备组装起来。公司还指派了一百多名员工在一个星期内把各个展台装好。这次参展的总费用高达五十五万七千美元,其中,光在展览会开幕后第二天晚上举办的鸡尾酒会上,公司就花了二万七千美元。看到展厅里很不协调地放在棕绒毛
I. INTRODUCTION The National Mining Corporation (NMS) is a manufacturer of heavy mining machines and also a distributor of mining supplies. The company’s annual turnover has reached US$127 million. The President and Chairman is Mr. Kenton McHaughan. Once, Mr. McHaughen visited the company’s showroom at the International Trade Show. The Mining Technology Exhibition will be held every four years. This year, NMS has rented an area of 140,000 square feet of exhibition space to display its own products. NMS has devoted a lot of manpower and financial resources to this trade fair. One month before the start of the exhibition, the company’s preparatory activities have been fully carried out. The company has been busy preparing for machinery and equipment, liaising with customers and collecting new creative materials. At the show, the company shipped 29 heavy equipment and let the distribution and maintenance department assemble the equipment. The company also appointed more than 100 employees to install each booth within a week. The total cost of the exhibition was US$ 557,000. Among them, the company spent US$ 27,000 on a cocktail party held on the evening of the opening of the exhibition. Seeing the brown fluff in the exhibition hall incongruously