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问:公司的管理者是否尊重市场调查? 科特勒:许多人不。他们具有很强的预见力,一旦市场调查与预见的情况相左,他们便会凭勇气操作。
Q: Does the company’s managers respect market research? Kotler: Many do not. They have strong predictive power, and once market surveys are in conflict with what is foreseen, they operate with courage.