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“双十一”你买了什么,花了多少银子?如果你觉得“光棍节”花钱还不够过瘾的话,别急,“双十二”来了!“双十二”是淘宝网针对2012年12月12日这个特殊的日子而进行的一次促销活动。这次促销活动打破了以往的促销模式,一改往常按照品类进行纵向组织的形式,指向电子SNS化新秩序的实验,在去年“双十二”活动中,消费者不再被动等待着商家上架货品、打折销售,而是直接向卖家发出求购信号。截至2012年12月11日,求优惠数达到1500万,响应数已过千万。
“Double eleven ” What did you buy, how much money spent? If you think “Singles day ” Spending is not enough fun, then do not worry, “Double Twelve Two ”is Taobao for December 12, 2012 this special day and a promotion. The promotion broke the previous model of promotion, changing the form of vertical organization, often in accordance with the category, pointing to the experiment of the new order of electronic SNS. In last year’s “Double Twelve ” activities, consumers are no longer passive waiting Merchants shelves goods, discount sales, but directly to the seller issued a buy signal. As of December 11, 2012, the number of concessions reached 15 million, the number of responses has exceeded 10 million.