论文部分内容阅读
品牌的成长,不是一场只需要完美开始的游戏,持续的游戏,需要不断拓展空间和领域。“愤怒的小鸟”在愤怒之后如何走好下一步?2014年盛夏,微软冷吞诺基亚。继诺基亚衰落之后,曾帮助芬兰找回民族荣誉感的“愤怒的小鸟”如今亦遭争议。“愤怒的小鸟”是芬兰Rovio公司2009年开发的游戏,一炮而红,长期占据苹果Apps下载榜首。但不少游戏玩家认为,“愤怒的小鸟”已经飞过辉煌顶点,开始滑翔。2014年4月底,Rovio公布的
Brand growth, not just a perfect start of the game, the game continues, you need to constantly expand the space and field. “Angry Birds ” how to take the next step after anger? Summer 2014, Microsoft cold Nokia. Following the decline of Nokia, Angry Birds, which helped Finland to regain its national honor, is now controversial. “Angry Birds ” is a game developed by Rovio in Finland in 2009, a hit, long occupied Apple Apps download top. But many gamers think that Angry Birds has flown through the glorious apex and started gliding. By the end of April 2014, Rovio announced