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一件内衣的性感叫卖史一场长达1个小时的电视录播,节目制作费超过2000万美元,众多巨星登台伴唱,180个国家转播,10亿观众……这并不是什么电影颁奖礼,这只是一场内衣秀。维多利亚的秘密(Victoria’s Secret),把内衣秀做到了极致。从20世纪80年代以100万美元卖出,到今天价值已超过10亿美元,维密背后的故事吸引了人们的关注。其创始人Roy Raymond毕业于斯坦福大学,当年为妻子选购内衣时,他感到很不好意思,并发现内衣店只是为女人开设的。于是他借来10万美元开
A sexy underwear selling history of an up to 1 hour television recording, program production costs more than 20 million US dollars, many superstars on stage accompanied by singing, 180 countries broadcast, 1 billion spectators ... This is not a movie award ceremony, This is just a show of underwear. Victoria’s Secret (Victoria’s Secret), the lingerie show to the extreme. From the 1980s to 100 million to sell, to today the value of more than 1 billion US dollars, the story behind Wealth has drawn people’s attention. His founder, Roy Raymond, graduated from Stanford University. He was very embarrassed to buy underwear for his wife and found that underwear shops were for women only. So he borrowed $ 100,000