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我国市场经济的发育,已开始跨入客户经济阶段。企业经营模式,包括营销模式的再造和优化成为关键的一环。与此相对应的是,数字营销为广告主提供的是,围绕受众生活方式和信息交流需求而提出的,包括方法策略选择、媒介组合选择在内的系统化解决模式,实现跨媒体的整合,带来了全面覆盖、深度沟通和精准传播的结合。没有不重视ROI的营销,只是很多时候我们心有余而力不足。从知世营销提供的“Nissan你上了吗?”及“Dr.mmm实验室”等两个案例中间,我们可以看出他们在帮助广告主获得一个理想投资回报率(ROI)所做的努力。
The development of China’s market economy has begun to enter the stage of customer economy. Business model, including the marketing model of the reconstruction and optimization as a key part. Correspondingly, digital marketing provides advertisers with systematic solutions to the needs of audience lifestyle and information exchange, including methods and tactics, choice of media portfolio, integration across media, Bringing a combination of full coverage, deep communication and precise communication. ROI did not pay no attention to marketing, but many times we have no idea how to do it. From the two cases of “Nissan Are You Up?” And “Dr.mmm Labs” provided by World Marketing, we can see that they are helping advertisers achieve an ideal return on investment (ROI) Do your best