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文章通过对品牌文化的相关论述,分析我国企业品牌文化经营的现状,提出相关解决措施,以更好地促进我国企业品牌文化的经营,使我国企业品牌文化的经营有更好的前景。
Through the discussion of brand culture, this paper analyzes the status quo of Chinese brand culture management and puts forward some countermeasures to promote the management of Chinese brand culture better, which will make the management of Chinese brand culture better.