回顾近几年,电子产品品牌与时尚奢侈品的磁场反应十分强烈,并且趋势大有越来越烈之势。先是去年LG和PRADA的“联姻”在时尚界和电子产品界刮起了一阵不小的旋风。而对于惠普来说,今年伊始营销战略的重要一笔落在了著名华人女时装设计师一Vivian Tam(谭燕玉)身上。他邀请了Vivian Tam为其Mini 1000电脑量身定做了一身华丽的中国牡丹红妆。秀外慧中的经典设计使这款极富女性魅力的产品从一开始就备受瞩目。许多本来是平民型消费的电子产品,突然从平常的“快消品”形态升级为“准奢侈品”形态。很多人称之为电子产品的“去快费品化”现象。 In recent years, the magnetic field response of electronic products brands and fashion luxury goods has been very strong, and the trend has become increasingly fierce. First, last year, LG and PRADA’s “marriage” in the fashion industry and electronic products industry has stirred up a lot of whirlwind. For Hewlett-Packard, an important marketing strategy for this year’s initial marketing strategy fell on Vivian Tam (Tan Yanyu), a famous Chinese female fashion designer. He invited Vivian Tam to tailor a gorgeous Chinese Peony red makeup for his Mini 1000 computer. The classic design of Hideyuki Huizhong has made this highly feminine product attractive from the very beginning. Many of the electronic products that were originally civilians were suddenly upgraded from the usual “quick consumer goods” form to the “quasi-luxury goods” form. Many people call it the phenomenon of “going fast” for electronic products.