网络正以其特有的优势,将传统媒体的长处集于一身,并有望在未来成为传媒界的“老大”。面对网络咄咄逼人的发展,电视媒体作为传统媒体,确实需要在竞争中寻找新的发展思路。不过笔者以为,如果能充分利用和借鉴网络带来的新经验,那么电视媒体不仅能回应挑战,更会迎来新的发展。 With its unique advantages, the Internet brings together the strengths of traditional media and is expected to become the “boss” of the media in the future. Faced with the aggressive development of the Internet, as a traditional media, the television media does need to find new ways of thinking in the competition. However, I think, if we can make full use of and learn from the new experience brought by the network, then the television media can not only respond to challenges, but also usher in new developments.