近十年来,台湾展现出由“台湾制造”跃升“创意台湾”的姿态,创意产业对农产品商品化产生重大的影响,从营销包装再到生产过程、改变产品差异性推动市场的区隔。茶产业精致化的趋势,已如火如荼。茶跟创意产业结合已成趋势,但茶无论怎么创新,创意源头是脱离不了传统的根基。说明了台湾茶产业既传统,也正经历着转型。 Over the past decade, Taiwan has shown its stance of leaping from “Made in Taiwan” to “Creative Taiwan”. The creative industries have had a significant impact on the commercialization of agricultural products, from marketing and packaging to production and changing product differentiation to promote the market Separation. The trend of exquisite tea industry has been in full swing. Tea has become a trend with the creative industry, but no matter how innovative tea, the origin of creativity is inseparable from the traditional foundation. It shows that the tea industry in Taiwan is both traditional and undergoing transformation.