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FCA公司旗下阿尔法·罗密欧品牌的全球扩张战略因中国市场的放缓需要进行重审由于中国进口豪华车市场的持续疲软,迫使FCA不得不对其运动跑车品牌重新进行战略部署。FCA公司CEO马尔乔内(Sergio Marchionne)表示,旗下阿尔法·罗密欧品牌的全球扩张战略因中国市场的放缓需要进行重审。马尔乔内在三季度报告电话会议中告诉分析师,FCA计划到2018年,阿尔法·罗密欧的销量能够在全球实现40万辆。但是由于上述原因,之前计划投放至中国的很大一部分将会分摊至其他地区,包括北美和欧洲。
FCA’s global expansion strategy of the Alfa Romeo brand needs re-examination due to a slowdown in the Chinese market As a result of continued weakness in China’s luxury car market, FCA was forced to re-deploy its sports car brand strategically. FCA CEO Sergio Marchionne said the global expansion strategy of its Alfa Romeo brand needs to be reviewed due to the slowdown in the Chinese market. In his third-quarter teleconference, Malchow told analysts that FCA plans to reach 400,000 units worldwide by 2018 with sales of Alfa Romeo. However, for the reasons stated above, a significant portion previously planned for China will be allocated to other regions, including North America and Europe.