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对于O2O来讲,要找到符合家电特色的具体做法,例如烟灶、热水器、净水器等安装类产品的服务落地对接,集中在这个点上才是家电行业所特有的。目前,末端物流配送的业务工作已经基本解决,主要关键点集中在货品的对接,库存的对接,将线下分仓与线上物流订单相结合并与安装维修服务的对接是一个难题。例如,产品销售至上海或者地县城市,当地有没有货就是一个问题。另外,如果多家都有该型号的产品,由谁供货?又由谁安装?怎样与线下库存相对接?因为线下库存往往都由代理商和零售商负责,这二者之间怎样对接?这才是家电行业最难解决的问题,因为家电产品具有技术含量,在线下服务同样对专业性有要求。在移动互联时代,消费者拥有更便捷的终端设备,自然希望享受到多移动终端互联互通而带来的便捷服务。通过与区域服务商合作,厂家能够借势为消费者带来更好的服务体验。线上线下融合而产生的运营模式也会给合作双方带来新的机会,一方面可以弥补服务方面的短板,进一步增强客户的购物体验,增加客户粘性。另一方面,商家开拓了更多的销售机会,进一步扩大了其在服务市场的销售占比。
For O2O, in order to find a way to meet the specific characteristics of home appliances, such as stoves, water heaters, water purifiers and other installation services docking services, focused on this point is the home appliance industry unique. At present, the business of terminal logistics and distribution has basically been solved. The main key points are the docking of products, the docking of inventory, the combination of offline sub-warehouse with online logistics orders and docking with installation and maintenance services. For example, if the product is sold to a city in Shanghai or a county, it is a question of whether there is any stock in the area. In addition, if more than one of the models of the product, who supply and by whom? And how to link with the offline inventory? Because of the offline inventory are often responsible for the agents and retailers, between the two how This is the home appliance industry, the most difficult to solve the problem, because home appliances have technical content, online services also have the professional requirements. In the era of mobile Internet, consumers have more convenient terminal equipment, and naturally want to enjoy convenient services brought by the interconnection of multiple mobile terminals. By working with regional service providers, manufacturers can take advantage of this opportunity to provide consumers with a better service experience. The combination of online and offline business model will also bring new opportunities for both partners, on the one hand to make up for shortcomings in service, to further enhance the customer’s shopping experience and increase customer stickiness. On the other hand, businesses have opened up more sales opportunities and further expanded their share of sales in the service market.