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全行业点评据CTR媒介智讯广告监测数据显示,2012年12月电视广告刊例总花费同比和环比均呈现增长态势,增幅分别为5.8%和7.4%;省级卫视同比和环比走势均好于电视整体,同比大增26%,环比也有13%的增长,同为各级频道之最。与11月份相比,省级卫视广告投放TOP10行业保持不变。邮电通讯行业环比投放增长最快,增幅高达56%;其次是饮料和家用电器行业,分别有35%、28%的环比增长;受投放增长拉动,这三大行业排名均上升一位。前十行业中只有化妆品/浴室用品和衣着的广告投放环比有所下降,降幅为3%和2%。本月榜首药品行业虽然增幅仅为0.4%,但花费份额超出第二名4个百分点,榜首地位仍相当牢固。
Industry-wide commentary According to CTR media intelligence advertising monitoring data show that in December 2012 the total cost of television advertising cases showed a year-on-year growth and ring growth, respectively, an increase of 5.8% and 7.4%; Provincial Satellite TV year-on-year and the chain was better than the trend Television overall, an increase of 26%, chain also has 13% growth, with all channels at all levels. Compared with November, provincial TV advertising TOP10 industry remained unchanged. Post and telecommunications industry posted the fastest increase of 56% over the previous month, followed by the beverages and household appliances industry, with growth rates of 35% and 28% respectively. Growth in the three major industries rose by one place. Only the first ten industries in the cosmetics / toiletries and clothing ads posted a decline of 3% and 2%. Although the pharmaceutical industry topped the list of only 0.4% in this month, its spending share exceeded the second place by 4% and the top position remains fairly solid.