据统计,目前中国60岁及以上的老年人已达到1.43亿,占全国人口总数的10.97%。随着社会的进步、生活水平的提高以及社会保障制度的建立和完善,老年人的思想观念也悄然变化。以往不舍得多花一分钱的老年人,也更多的关注其晚年生活质量,传统的休闲方式已经不能满足老年人的需求,而旅游不仅能够开拓视野,放松身心,还能够陶冶性情,强身健体,因此越来越受到老年人的青睐然而,笔者调查发现,潜力巨大的“银发旅游”市场,尽管早已为各方所关注,但实际上目前尚未得到大力发展。 According to statistics, at present, the number of seniors in China aged 60 and above has reached 143 million, accounting for 10.97% of the total population of the country. With the progress of society, the improvement of living standards, and the establishment and improvement of the social security system, the concept of the elderly also quietly changes. In the past, the elderly who were not willing to spend a penny more paid more attention to the quality of life in old age. The traditional leisure methods could no longer meet the needs of the elderly. Tourism not only broadened their horizons, relaxed their minds, temperament and temperament However, the author found that the “silver tourism” market with huge potential has not yet been greatly developed although it has already been paid attention to by all parties for a long time.