电视以其视听兼备的优势在广告传播中很快成为最有冲击力的广告媒介,电视广告也成了许多商家的首选。随着市场竞争的日趋激烈,人们对广告的要求越来越高,电视广告的形式也在不断成熟,涌现出了很多广告精品,也存在着一些无法忽视的通病。 Television with its audio-visual advantages in advertising soon became the most influential advertising media, television advertising has become the first choice for many businesses. With the increasingly fierce market competition, people are demanding more and more advertisements. The forms of TV commercials are also maturing. There are many ad boutique products emerging. There are also common problems that can not be ignored.