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作为专注于创意的职业经理人,其责任与经营业绩无关,与企业发展战略无关,甚至与人事管理的关系也不大。其职责更关注于如何提高作品的品质,鼓舞创意部门的士气。这就是创意总监这个“广告职业
As a professional manager focused on creativity, his responsibilities have nothing to do with the performance of the business, has nothing to do with the enterprise development strategy, and even has little to do with personnel management. His job focuses more on how to improve the quality of his work and boost the morale of the creative department. This is the creative director of this ”advertising career