随着社会主义建设的不断发展,人们的生活水平也不断提高。旅游业作为一门新兴产业,也随之发生了翻天覆地的变化。旅游文化的形态是独立存在的,是旅游活动的物质文明和精神文明的结合,旅游文化具有非常强的服务性和创造性。旅游文化对旅游业的发展起着重要的保障作用,对旅游业的管理和社会主义精神文明建设起到推进作用。 With the continuous development of socialist construction, people’s living standards have also been continuously improved. As a new industry, tourism has undergone tremendous changes. The form of tourism culture is independent, is a combination of material and spiritual civilization in tourism activities, and tourism culture has very strong service and creativity. Tourism culture plays an important role in safeguarding the development of tourism, and plays an important role in the management of tourism and the construction of socialist spiritual civilization.