《本土品牌战略》是作者近十年来从未间断地从事营销广告与品牌战略实战策划的智慧结晶。自1992年毕业以来,翁向东一直处在市场激战第一线的风口浪尖,策划实施了多个影响中国营销广告界的成功案例。书中所举案例以其亲身策划、亲身经历为主,贴合中国国情和中国企业现状。因此,本书对中国企业的现实指导意义不得不让人 “Local Brand Strategy” is the author of the past decade has never been engaged in marketing advertising and brand strategy planning the wisdom of crystallization. Since graduating in 1992, Weng Xiangdong has been at the forefront of the fierce battle of the market, planning and implementing a number of success stories affecting China's marketing advertising industry. The case cited in the book with its own planning, personal experience-based, in line with China's national conditions and the status quo of Chinese enterprises. Therefore, the book's guiding significance for the reality of Chinese enterprises had to make people