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近期,从国家标准化管理委员会网站获悉,国家标准委批准颁布了国内首个电视收视率调查国家标准《电视收视率调查准则》(Television audience measurement guidelines),并将于2014年7月1日起实施,中国电视收视率调查工作正式进入“有标可依”阶段。该标准填补了我国电视收视率调查国家标准领域的空白,对于指导电视收视率调查、促进电视收视率调查行业的健康发展将起到积极作用。
Recently, it was informed from the website of the State Standardization Management Committee that the National Standards Commission approved the promulgation of the first national television television survey measurement guidelines (Television audience measurement guidelines), which will be implemented on July 1, 2014 , China’s television ratings survey officially entered “a standard to follow ” stage. This standard fills the gap in the field of national standards for television ratings survey in our country and will play an active role in guiding the investigation of television ratings and promoting the healthy development of television ratings survey industry.