怎样打造一个全新的品牌,让它不仅开创出全新的品类,同时也能广为人知,并赢得消费者?作为国内规模最大的行业盛会,中国国际广告节每年都会博得全国乃至世界范围内广告人的关注,欣赏创意、聆听演讲、朋友聚会、客户会谈,争相混个脸熟,来了就有收获。一向以实效论英雄的艾菲奖则成为大家最为关注的焦点,每年的全场大奖和金奖获得者,从某种程度上可以概览过去一年国内广告发展的总体形势。 How to create a brand new brand that will not only create a completely new category, but also be widely known and win consumers? As the largest industry event in China, China International Advertising Festival won the national and even international advertising every year, the attention of people , Appreciate creativity, listen to speeches, friends gatherings, customer talks, competing mixed face, come there will be rewarded. The Effie Awards, which have always been based on the effectiveness of the hero, have become the focus of everybody’s attention. Each year, grand prix and gold medal winners can provide an overview of the general situation of domestic advertising development in the past year.