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校外实习基地建设在专业人才技能培养中扮演着重要角色,但高职医药营销专业校外实习基地中存在实习设计不合理、实习企业选择不规范、随意、企业合作性不强、指导老师资历浅、经验少等问题。为此,本文提出了加强实习设计、建设分类实习基地、加强与企业合作、选择企业里高层进行管理等改进策略。
The construction of off-campus practice base plays an important role in the cultivation of professional talents skills. However, there are some problems in the practical training base of higher vocational medicine marketing, such as the unreasonable internship design, the irregular choice of internship enterprises, the weak cooperation among enterprises, Less experience and other issues. Therefore, this paper proposes some improvement tactics such as strengthening internship design, building classification practice base, strengthening cooperation with enterprises, choosing high-level management in enterprises.