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随着我国经济体制改革的逐步加深,我国电影产业也从国有企业主导的产业逐渐走向市场化,中国电影也更深入地参与到经济全球化当中,但同时也面临着世界电影的巨大挑战。电影产业属于资金密集型产业,资金对电影产业的发展至关重要,融资模式选择对获得资金的多少也非常关键,因此,了解和完善当前的电影产业融资模式已成为解决资金短缺问题的关键。对于电影产业融资模式的研究不仅可以打破融资瓶颈的制约,还可以提高资本的资源配置效率,从而推动电影产业的发展,为我国的建设文化强国战略做出贡献。本文运用博弈论的分析方法,对影片制造商担保融资和版权质押融资进行分析,寻找出影响两种融资模式的关键变量以及适用的特定条件,以期指导我国电影产业生产环节的融资。最后提出建立严格的信用评价体系与相关政策、规范产权交易市场、完善版权保护机制、发展保险公司介入融资、完善电影资本市场几方面的具体建议。
With the gradual deepening of China’s economic system reform, China’s film industry has also gradually marketed from the state-owned industries to the market-oriented. Chinese films have also become more involved in the economic globalization, but at the same time, they have also faced the huge challenge of world cinema. The movie industry is capital-intensive. Funding is crucial to the development of the film industry. The choice of financing mode is also crucial to the amount of funds obtained. Therefore, understanding and improving the current financing mode of the movie industry has become the key to solving the problem of shortage of funds. The research on financing mode of movie industry can not only break the restriction of financing bottleneck, but also improve the resource allocation efficiency of capital so as to promote the development of movie industry and contribute to the strategy of building a strong nation by culture. This article uses game theory to analyze the guarantee of financing and copyright pledge financing of film makers and find the key variables that affect the two financing modes and the specific conditions applicable to guide the financing of the production links of the film industry in our country. Finally, it puts forward some concrete suggestions on setting up a strict credit rating system and related policies, standardizing the property rights trading market, perfecting the copyright protection mechanism, developing the insurance company’s involvement in financing and perfecting the movie capital market.