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清明节是我国重要的传统节日之一,推动清明文化的传承和发展,不仅有利于传统民俗文化的延续,也有利于社会主义和谐社会等核心价值体系的建设与弘扬。本文选取开封清明文化节为研究对象,研究了国内游客对传统节事活动的评价与满意度。本文在回顾国内外满意度,顾客满意度,游客满意度相关文献的基础上,通过问卷调查法收集基本数据,SPSS 21.0软件对调查问卷结果进行频数和描述性分析得出国内游客对清明文化节的基础性评价、人口统计学特征、各项指标满意度水平以及涉及指标的优劣和可塑性分析;通过因子分析法得出国内游客对开封市清明文化节旅游产品的评价因子:节事内容性,学习性,体验性。最后提出对开封清明文化节的发展建议。
Ching Ming Festival is one of the important traditional festivals in our country. To promote the inheritance and development of Ching Ming culture not only contributes to the continuity of traditional folk culture, but also to the construction and promotion of a core value system such as a socialist harmonious society. This paper chooses the Qingming Festival of Kaifeng as the research object, and studies the domestic tourists’ evaluation and satisfaction of the traditional festival activities. Based on the review of domestic and international literature on satisfaction, customer satisfaction and tourist satisfaction, this paper collects basic data through questionnaire survey and SPSS 21.0 software analyzes the results of questionnaire frequently and descriptively, Based on the demographic characteristics of the indicators of the level of satisfaction and indicators related to the pros and cons and plasticity analysis; obtained by factor analysis of domestic tourists tourism products in Qingming Festival of Kaifeng City, the evaluation factor: the content of the festival , Learning, experience. Finally proposed the development of Kaifeng Qingming Festival.