论文部分内容阅读
对于有线运营商来说,服务体系的建立和完善,其重要及艰难程度并不亚于整转。服务不但能保证整体转换的顺利实施,更重要的是,在未来多网融合的全业务竞争时代,还可能成为用户选择产品及提供商最为关键的影响因素。而如何建立服务体系,广电也面临两种选择:一种是照搬电信模式;另外一种是在其基础之上,更具主动性及个性化,倾力打造广电在用户心目中的新形象,为未来的全业务竞争打下基础。为此,继本刊5月号对广西“全国有线电视数字化整体转换暨服务体系构建工作研讨会”进行专题报道之后,本期再度刊发一组服务专题,希望来自淄博及天津的经验,能给有线同行以启迪。欢迎您加入讨论,来稿请发:wang_yun@ccw.com.cn。
For the cable operators, the establishment and improvement of the service system are no less important and more difficult than the turnaround. Services not only ensure the smooth implementation of the overall conversion, more importantly, in the era of full-service competition with multi-network convergence in the future, it may also become the most crucial factor for users to choose products and providers. And how to establish a service system, radio and television are also faced with two options: one is copying the telecommunications model; the other is based on its more proactive and personalized effort to create a new image in the minds of users of radio and television, Lay the foundation for the future full business competition. To this end, following the publication of May issue of Guangxi “National Cable TV Digital Conversion and Service System Construction Seminar ” for special coverage, the issue of another series of service features published in the hope that the experience from Zibo and Tianjin , To give wired colleagues to enlighten. Welcome to join the discussion, contributions please send: wang_yun@ccw.com.cn.