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随着社会化大生产和商品经济的发展,企业经营管理日趋复杂,市场竞争日趋激烈.企业间竞争的战场是市场,争夺的目标是用户。因此,企业随时需要仔细研究用户,如果一个企业希量用户会连续不断地需要你企业已经生产出来的产品,那就会很快地在饱和市场面碰前壁,只有不断推陈出新。更新换代产品,才能赢得新的顾客。企业要适应买方市场,占领市场,满足顾客的需要,就要不断研究探讨新产品未来的销售规律,予测现有产品未来的销售远景,分析产品在市场上不同时期的销售量变化关系。探讨,予测,分析产品销售规律实质就是产品
With the development of socialized large-scale production and commodity economy, the management of enterprises has become increasingly complex and the market competition has become increasingly fierce. The battlefield for competition among enterprises is the market, and the target of competition is users. Therefore, companies need to carefully study users at any time. If a company hopes that users will continuously need the products that your company has already produced, it will quickly hit the front wall in the saturated market, and only constantly introduce new products. Renewal products to win new customers. To adapt to the buyer’s market, occupy the market, and satisfy the needs of customers, enterprises must continuously research and explore the future sales patterns of new products, measure the future sales prospects of existing products, and analyze the relationship between the sales volume of products in different periods in the market. Exploring, predicting, analyzing the law of product sales is essentially a product